http://partners.nytimes.com/library/financial/columns/051100gadget-adcol.html
May 11, "New Net Device Easy to Use, but Hard to Sell," By COURTNEY KANE
Article ends: "An engineer recently posted on a Web site instructions for tweaking the i-Opener hardware so that it could work as a full-fledged PC. Since then, said Munira Fareed, the marketing director at Netpliance, the company closed the loophole that allowed people to make the changes.
"But the company can learn from the skills of the 'modifier.'
"'We think we can get some great R&D from this,' Mr. Cobb said."
[And maybe they can learn how not to run a business.]