Quote from the above article:
"People think of this as a traditional consumer product. The appliance is closer to a cell phone. Without the service, they are as useful as a paperweight," [Greg Welch, director of marketing for the home products group at Intel] said. "I fully suspect that a lot of these customers will fully subsidize the cost."
Hmm, I think I can remember a couple other companies that figured the device would be useless without the service....how many others are gonna make the same mistake? Muhahaha >:)