CUSTOMER AGREEMENT REQUIRED ALA NETPLIANCE
If you notice in the yellow box about 2 scroll bar clicks down(for my browser) there is customer agreement required notice.
The prices for systems are limited to new, first-time residential DISH NETWORK® households only. Existing or previous DISH NETWORK® households are not eligible for this special offer. Failure to activate this special offer system as a Primary receiver and/or activation of this system by an existing DISH NETWORK® subscriber will result in an additional $199 charge to your credit card.
I called customer service at Egghead to confirm and talked to Dan. He said that there is no way to purchase the hardware through Egghead.com without completing the Agreement:
I am laughing at all the bidders who posted "Gift for friend".
Always read the fine print...