Well, after a lot of digging and whacking F2 I think it came down to one of two things, I read a post that said to check NumLock and CapsLock were off - mine wasn't, also it seems it wouldn't let me in unless after a hard boot (power plug out). Still, I'm in and rolling again now.
In case there are any newbies around things I've learnt so far...
1. Don't format the HD using Win2000, even as FAT, mine wouldn't boot.
2. Have a GOOD look through the BIOS, turn on all the information screens, enable the IDE and set the boot sequence
3. Just a comment, before enabling the IDE the HD will spin, constantly, while ever there is power to the WebPlayer. Once the IDE is enabled it spins down when the power is off.
Great forum, thanks to all who replied and those whose posts I found in the archives.